Douglas J. Hoffman Artist Bio

My goal is to create portraits that evoke emotional responses. Photography has an incredible power to communicate and tell a story within the frame of a landscape, underwater, or family portrait.


My career started at the bottom, as my first photographs were created underwater back in 1988.  Since then, I have photographed over 1,500 families, earned a Master of Photography Degree,  received more than 40 international awards, been featured in museums, published in books & magazines, and produced two short educational videos for children. While I love photographing families, creating landscape and underwater portraits, I have a special passion for whales.

2016, I opened Koholā Gallery and featured my landscape and underwater work. Sadly the gallery closed in 2020 due to Covid.

master photographer maui douglas hoffman


  • 1989 PADI Dive Master
  • 1993 PADI Scuba Instructor
  • 1994  2nd and 3rd place Manado
  • Indonesia International Photography Competition
  • 2nd place Ambon Indonesia International Photography Competition
  • 1995  Governors Cup, Best of Show, First place Ambon International Photography Competition
  • 1996  Australian Underwater Photographer of the Year for video
  • 1998  Inducted into International Museum of Photographic Authors in San Diego
  • 2011  Bronze Photographer of the Year PPA
  • 2012  Liquid Capture International Competition First & Second place
  • Exhibit at Oceanside Museum of Art
  • Master of Photography Degree PPA
  • 2016  Opened Koholā Gallery.  Sadly the gallery closed in 2020 due to Covid.
  • 2018  Produced Why Whales Matter”, a children’s educational short video.
  • 2019  Produced “Why Turtles Matter”,  a children’s educational short video.
  • 2020  “Bubbles”, Highly Commended at Art Maui 2020

Since 2006, I  have organized photography trips around the world to observe and photograph whales in the wild. Throughout my career, I have provided images to Dr. Jane Goodalls’ online education program, Whale Dolphin Conservation Society, Humane Society International, Pacific Whale Foundation, and Whale Trust.